Wyndham Hotels & Resorts
UI / UX Design Manager | 2017 to Present
- Lead an agile team of UX designers through business requirement gathering, brainstorming, UX and functional direction, wireframe exploration, and asset delivery.
- Conduct competitive analysis of brands in direct competition, as well as ancillary digital products.
- Create high-fidelity wireframes, user journey flows, and highly interactive prototypes with supporting functional annotations. Present concepts to Senior Leadership and hand off assets to development partners for creating user stories.
- Conduct UAT for new digital products and features. Ensure that design specs have been followed closely, features are functioning correctly, and review for further UX adjustments.
- Build strong business relationships with external partners and act as a go-to resource for feature testing within the Adobe XD product team.
Multimedia Solutions
UI / UX Designer & Digital Producer | 2013 to 2017
- Creative direction and design for responsive websites, landing pages, email marketing, mobile apps, and social media ads.
- Ran design workshops with clients to gather business requirements, specifications, and align on design vision. Provided the client with best practices for responsive web and manage expectations.
- Explored comprehensive UX approaches and partnered with development teams to ensure feasible results in a timely fashion.
- Wireframed initial concepts and built interactive prototypes to validate content hierarchy as well as the user journey.
- Led design QC efforts to ensure products were fully realized and pixel-perfect.
College of Saint Elizabeth
Graphic Designer, Project Leader | 2009 to 2013
- Creative direction, design, and project management for over 20 major print and web projects annually – including working with the web content team to develop intuitive site navigation for the academic catalog, policies, and program pages.
- Managed email marketing campaigns that averaged click-through rates of 20.33%.
- Developed brand guidelines for the Alumni Association.
- Reviewed project budgets and sent jobs out for bid to reduce production costs annually.
CI – Group
Graphic Designer | 2007 to 2008
- Created ads, posters, direct mail, and mockups for client swag and marketing collateral.
- Designed on brand custom e-commerce UI for client shopping cart. Clients included HBO, NBC Universal, Standard Chartered Bank, Omega Watches, and CIT.
- Established and maintained vendor relationships through strategic planning, production workflow, quote requests, and capability research.
Earthcolor
Color Trainee | 2004 to 2006
- Color corrected and retouched images, built mechanicals for publications, and formatted ad copy for brands such as Baby Phat and Pepsi.
- Managed in-house libraries of assets for FutureBrand and Stueben Glass.
Core Skills
Building intuitive UX / UI for omni-channel experiences.
Research usability and best UX practices for website and mobile app interaction – delivering high and low fidelity wireframes, user flows, personas, and prototypes to more effectively communicate expectations.
App animation, micro-animation, and transitions for user interactions.
Creating responsive designs for websites and print materials for marketing collateral (logos, brochures, brand guides, invitations, etc.).
Work closely with developers to fine tune the front end experience, perform UAT, and provide direction when crafting user stories.
I enjoy building personal relationships with project stakeholders, clients, and 3rd party partnerships to have a deeper understanding and appreciation of project goals and objectives.