Anonymous Client - Real Estate

Worked on while at Multimedia Solutions.

Client engagement consisted of completing an IA and usability review of a current property listing. We consulted with the client and made recommendations as well as created wireframes with user flows to illustrate our thinking. Previously, the listing page, as well as unique property listing pages were cluttered, unorganized, and not engaging to visitor of the site. The below is a result of our suggested approach where the user takes a journey from overview to refined detail and the CTA is clear at the end.